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There are some very early signs out there right now that all point to the holiday season being tough for brands. They need to try and […]

When a group of customers are fully segmented and when they are targeted by a lot of smaller campaigns, the accumulated uplift of this will be […]

Dirty data is a problem every business will have a problem with at some point during their lifetime. It is not unusual, nor is it something […]

Developing automation that is smart is very difficult to say the least. After all, you have to make sure that you retain rich and very accurate […]

There’s footfall traffic and there’s digital traffic. The former is decreasing as the latter increases. Businesses should prepare for these shifts. This isn’t a defensive stance. […]

When it comes to fighting the decay of data, you have to make sure that you try and prevent it from happening in the first place. […]

Existing customers are the best customers to have: they’re easier to sell to and they’re loyal. At some point though, new customers are necessary. Barry from […]

Everyone has their phone on them. There are instances where people think their phone is vibrating – notifying them of a text, phone call, or breaking […]