Top Ways you Could Safeguard Your Business Against Data Decay

When it comes to fighting the decay of data, you have to make sure that you try and prevent it from happening in the first place. Take the 1-10-100 rule for example. This was created by George Labovitz and his partner, Yu Sang Chang. They talk about the cost of preventing any bad data from entering your CRM system. They say that the cost of stopping bad data from going into your system is around $1, and the cost of fixing the issue stands at $10, The cost of repairing the problem after it has caused a huge failure stands at around $100. Bad data can easily take a huge toll the longer you leave it unchecked. If you want to make the most out of the company you have, then you need to try and make sure that you implement a system early-on.

Engage with your Target Audience

Marketers can easily stop data decay by simply keeping the audience they have right now, engaged with content. You need to try and keep their information updated and you also need to use things such as opt-in webinars or even whitepapers. Fun quizzes and polls can also be used to your advantage, far more than you realise. In addition to this, you also need to send out regular content on a deeper level so that you can go on to collect any social media handles or emails that might have changed.

Ask your Customers to Update the Information they Have

Some consumers will certainly take the initiative and they will update any contact information on their own. Others need a small reminder to get them to do so. At the end of the day, there are a number of ways that you can ask your audience to update the contact information they have. You can provide a tab or a pop-up to get them to complete their profile or you can ask your customers to customise their account. This can be done in the form of an email preference section on your website. If you do this then your customer will be able to choose how often they receive emails so keep that in mind.

Develop a Good Hygiene Strategy

Very much like a home, you need to make sure that you clean your database on a regular basis. If you are able to practice good data hygiene, then this will help you to keep your business operating as it should. Some of the best practices when it comes to data hygiene include incorporating real-time verification for emails. You might also want to have some kind of pre-development practice so you can validate your emails or any physical addresses you might have. This will help you out a lot when it comes to your mailing campaign and it will also help you to retain subscribers far more than you realise. It will also give you the chance to perfect your strategy too, so keep that in mind.