How to Win the Shipping Chaos of the Christmas Period

There are some very early signs out there right now that all point to the holiday season being tough for brands. They need to try and keep their customers happy while also making sure that they are implementing all of the right measures. This is much easier said than done, and it’s going to be tough to keep customers happy this time around. If you want to make sure that you are handling the chaos of the Christmas period well, then here are some tips that will help you out.

Prioritise Same-Day Delivery if you Can

There are ways for you to try and get around delivery issues and you can make them work for you. It’s not about helping to flatten the curve when it comes to shipping but it is about leveraging your services so that you can get the best result possible out of your shipping experience. Of course, it is also very helpful for you to identify those who have paid for shipping in the past as they may have a very strong LTV. Of course, since holiday season requires fast shipping, it helps to make sure that you are prioritising giving them whatever they want. If you know that a customer has paid for expedited shipping in the past, then this would indicate that they are doing the same again. A few other good ideas could include having specific items that are only suited to those who buy that same day and therefore you can give them additional communication to help keep them in the loop.

Curbside Pickup

This is very popular this year. It will take some pressure off from the delivery services too. You need to try and incentivise them by telling them to buy online and then pick-up in store. You need to explain in your website communications and you also need to offer some deals and other perks too. Overall, just make sure that you are offering an experience that is both pleasant and Covid-secure. If you can do this, then everything else will fall into place.

Make your Content Stand Out

It’s so important that you make your content stand out during this time. This will help you to stop your business from becoming overwhelmed with messages. The last thing that you want is to have an inbox full of messages that didn’t need to be sent if you were just a little clearer with your message. If you want to help yourself here, then you need to both unify and personalise your message. This has to be done across every touch point. It’s also good for you to try and use your customer’s favourite products when you are sending them emails, texts or anything else of the sort.

Sure, you may have to do some blasting with some batch emails over the holiday season and it is in fact very difficult for you to personalise everything for everyone, all the time. That being said, it is important that you put the effort in so you can get the best result overall.